Marketing

Marketing Plan2008 Marketing PlanMarket AnalysisTarget MarketIn the fast-changing business environment like croak industry , any automaker like Mercedes Benz must fasten on suitable decision in to ensure that their political machine products come infit exactly their customers needsTherefore , I witness that to succeed in directly s fierce competition , a party should be witting of the needs to be a customer-oriented organization in to lure customers hearts and gain bigger profitsSince Mercedes Benz s products consider their proclaim fans and buyers thereof , I suggest that Burt s Bees to target special swap as well as followingBrand of Products : Luxury automobilesCustomers Preferences : People who look up or so the quality and feelings ofdriving high-class automobiles that represents social statusAges : higher up 30 (this is the get on where consumers feel drivingMercedes Benz represents their social statusIncome Levels : above 150 ,000 per annumBusiness CompetitionThe market locating section should describe the period state of the marketplace . It composes of products / function or product / good lines , dollar value of your markets , geographic atomic number 18a challengers etcDaimler AG is widely known as the indemnity car manufacturers that have spawned many luxurious products in the scar . Nowadays , well-nigh of the Rich worldwide will go through buying any type of Mercedes-Benz cars to represent their social statusInterestingly , magic temporary hookup in common senses , the worldwide automotive industries experience 3-percent declines of rough sales systema skeletales due to unfavorable condition such(prenominal) as recruit in the oil price etc , sales figure of Mercedes-Benz go along growing in the past several(prenominal) yearsIn 2002 alone , I found that Mercedes Car Group was able to reserve the ! company s performances by experiencing significant increase in the sales figure .

In 2002 , the company was able to sell more or less 1 ,232 ,600 units , an increase from 1 ,229 ,700 units in 2001 (Automotive Intelligence , 2003In admittance , in passenger cars segment , the company also succeeded to swan the market by reaching the sales figure somewhat 1 ,110 ,300 passenger cars in 2002 from 1 ,113 , d sold units in the introductory year (Automotive Intelligence , 2003BMW X5 3 .01The first competitor is some opposite German-based automobiles manufacturer BMW . This company has been known as direct competitors for altogether kind of Mercedes products including SUV-type car . BMW RX330 3 .0i is the competitor for Mercedes Benz ML350 and ML500 SUVIn to stand out the SUV market , BMW decides to equip its X5 series with several distinctive technologies such as xDrive , on-board navigation system , and other exclusive and emerging technologiesxDrive is BMW s latest technology enabling fomite to intelligently surmount all wheel to earmark optimum performance in virtually all driving part : slippery and prankish routes , up or down cumulus , and plot of ground cornering . Meanwhile , on-board navigation system is excusive products from BMW to provide number one wood GPS-based road map in to guide driver to intended destinationTherefore , BMW X5 3 .0i becomes serious competitor for Mercedes Benz ML350 and ML 500 SUV since the X5 series are equipped with latest...If you want to get a full essay, swan it on our website: BestEssayCheap.com

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