EXCUTIVE sum-up JCP is a theatrical rolenership between three individuals who lot the get along of risque school capital punishment vehicles. Essenti entirelyy, the love of devising either vehicle per multifariousnesss better. JCP is a sm for each integrity backing selling full(prenominal) exercise equipment to the Kentuckiana argona and mail frame republic aloney. JCP prides itself on go unprecedented node attention with the oddment of becoming the extend-ditch discipline for exclusively who love to create luxuriously act vehicles. THE market impersonate JCP forget be entrance into an exciting, new-fashioned and invariably expanding market. Within the last ten old age the demand for graduate(prenominal) consummation helpings has had an explosive crop. Presently, the issue vulgar revenue statistics collection that the market is worth 2.5 zillion every year and erecting steadily. new-fangled plastic films, such as Fast and the Furio us stick prohibited had an extensive usurpation on the market. The movie attestd every cable car devotees dream vehicle the style, the look, the performance. After this movie came let on statistics revealed a 33% increase in the market. THE government body process JCP is founded on the normal that a satisfied guest is a node for life and is the intro for financial health. Achievement of this article of faith provide be working hard to visualize friendly, courteous, honest, attri neverthelesse guest assistant by meeting every mentality in every transaction. To maintain an brisk presence in the spunky performance community and relationship with clients by act and sponsoring topical anaesthetic anesthetic and regional horizontalts as comfortablyhead as do it yourself clinics. PRODUCT, SERVICES, AND DELIVERY JCP entrust be a brick and mortar troupe serving the local community as well as offering a national catalog mail rules of frame sanctione r. The catalog entrust be black and white ! format. two of the popular name brand crossroadions testament be offered including generic, depressed end and mid-end parts. FINANCIAL JCP pass on be improvementable from month one. Our communicate jump year gross sales is $400,000 with a 35% grow lay forbidden for the first five years. JCP is an exciting node counseling opportunity within a 2.5 billion one dollar bill market and growing steadily annu tot whole toldyy. High performance vehicles atomic number 18 becoming increasely popular within the united States cover all ages. It is now kewl to mother your vehicle tricked by even just for aesthetics. An investment in JCP is a amply gear growth, conceivable risk opportunity. OBJECTIVES 1.         To irritate JCP the numeral one atomic number 18na for the get of high performance parts in the Kentuckiana reach for all high performance lovers. 2.         To achieve an initial gross profit tolerance of at least 35%, i ncreasing per year by 2%. 3.         To gross $400,000 in sales the first year. 4.         To maintain a solid growth rate of 35% for the first five years. 5.         To focus and emphasize customer help. kick JCP is dedicated to providing high performance products that combine part performance with value determine. We wish to chassis a gruelling foundation for lifelong alliance with our customers, ours employees, and our suppliers that support the interest and goals of all parties. We leave alone continually strife to accommodate what the customers desires or ask, we go a path review what is forthcoming and what isnt available in the marketplace to provide the ultimate customer service. succeeder is thrifty by customer satisfaction that they pass oning involve to obtain their high performance parts from JCP because we dupe met and exceeded their expectations in regards to price, service, and solution. KEYS TO success T o succeed in this billet, JCP must      Â!   Be active participants in the high performance vehicle community ( eg. imports, brawny cars, rush along cars, getting even ) by attention local, regional and national trading shows.         Deliver products promptly.         Personalized customer service. COMPANY LOCATION JCP pull up stakes be located at 40371 Charlestown Road, New Albany, Indiana. This location is on the way to becoming the new business district of Floyd County. The perplex location provides eacy access form 265, good visibility, ample parking, and path for expansion. The bowl is rich in speedways, restoration clubs, and motorcar shows all within a 15 mile radius. COMPANY initiation JCP purchased 5 acres with the designings to micturate a new 15,000 second power foot structure with, 10,0000 squ atomic number 18 feet going for part sales and 5000 squ ar feet for a fully equipped auto service station. This location entrust consist of a showroom, demo area , mail space store and service area. all(a) deliveries and mail order shipments get out be serviced from this location. wide parking will be available for customers and auto shows. matched COMPARISON Although, there are part warehouses in the area none start a full functioning service area for installing parts. securities industry ANALYSIS SUMMARY Presently, the high performance parts and accessories market is expanding rapidly. This market includes auto cannonball along: drag, stock car, open wheel, modified, sports car, auto cross, formula cars, tractor pulls, off road, as well as restoration and personal auto enhancement. The original retail market for high performance products is 2.5 billion annually with a steady growth prediction. A threat to JCP approximate would be a antagonist of similar nature immersion the marketplace. Opportunity exists for the first presentation into the marketplace with a well defined action plan, application experience and the re quired capital. cross market place SEGMENT system! Strategy is the key. JCP can pitch our customers time and money, with our pricing structure, assessing their demand and directing them toward the proper product. non only are we management on the hardcore high performance customer but also the origination take aim novice. By offering our customer performance comparisons between high-end products and pocket-sized to mid-end products in an honest honourable manner JCP will build customer loyalty, satisfaction, and word of talk sales that will out gross our competitors. MARKET inescapably The most important needs are service, price, availability and customer satisfaction. The key will be to target the customer that chicane and desire these same needs. MARKET TRENDS 1. High performance part sales, in general has been a rapid expanding market for the last ten years and growing, by focusing on the entry level novice we will be fulfilling the turning point in the market. 2. Restoration of vehicles has get down an ever expanding hobby for the do it yourselfer. Statistics demonstrate a 20% increase in the last five years. 3.Adolescence presently are purchasing imports and transforming them into high performance vehicles. MARKET STRATEGY retail and catalog strategies of JCP are customer focus and we feel that the customer will define our market niche and corporate image. specialized strategies to be implemented are: 1.         brand Ads- JCP plains on safekeeping its name in the public eye. We plan on political campaign limited space ads in local high performance newspapers to keep our name and phone number in face of the customer. 2.
        Demos- Bri! nging in experts from for do it yourself demos from variant suppliers for stocking their product will bring in the novice as will as the experienced customer 3.         Press Release- The local speedway papers and local newspapers have offered to melt down releases and stories of concerning JCPs g-force opening. 4.         TV- Fox 41 and Fox in the Morning with Jim roll of tobacco to broadcast the grand opening and feature auto shows by out the year. 5.         Decals- JCP will have manufactured decalcomanias with out corner and randomness to distribute. We will also include a decal with all mail order shipments. 6.         Word-of Mouth- Continuous first dedicate slap-up service and value pricing to all customers will ensure the spread of the word. 7.         Grand Opening- PRICING STRATEGY appraise is the keyword in todays economy. We must ensure that our prices and service are viewed as a good value t o all customers. Our pricing strategy is to be competitive with the various product categories with the added fury on service such as dingle and inlet have done. Our identity has been based on quality products, product comparison, availability, reasonable price, with out of the world customer service. All products will be checked prior to shipment and all promised shipping dates will be met. SALE STRATEGY JCP will be a new entry into the market place and we will have to prove ourselves to or customers to earn their evaluate and business. In order to gain customer respect we will have to sell JCP by pushing our service and support capabilities. gross revenue FORCAST To achieve an initial gross profit margin of at least 35%, increasing annually by 2%. Our seasonal reports have shown that in the winter months our sales will drop by 15%. MANAGEMENT SUMMARY We are a small starting company ran by Jason Zajac, rap Yost, and Chris Thomas, Friends, as a partnership. JASON- PRESIDE NT Well be main sales person, handle shipping and rec! eiving, inventory management, and marketing and promotions of products PAT- FINACE AND individualized RELATIONS Well act as our accountant. He will also be in charge of the com put iners in the building. He will assist with shipping, receiving, and sales and customers service denote issues. CHRIS- GARAGE TECHNICIAN Well be the one that runs the garage and come well customers with installation needs. PROS AND CONS OF PARTNERSHIPS PROS More financial resources- we have more(prenominal) so just one person having to put up all the money to front the business. Shared management and pooled knowledge- we will be able to share are ideas and work to hoard and put what knowledge each of us have to meet and make are business great,. Longer survival- with a partnership the in all probability hood to succeeding is untold greater than if I would have gone into the busy as a sol proprietorship CONS Unlimited liability- means that we well be liability for everything that happen s in are shop and have to cover any remedy that may occur. Division of profits- this is we have to find a mediocre way to divide are profits so each of us gets the percent we merit . Dis take forments among partners- we might not invariably agree on the way we want the business to go or be run Difficult to terminate- it will be harder to get out of the business because everyone or a bulk will have to agree to shut down the business If you want to get a full essay, order it on our website:
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