Godiva Corp

International Issue: Godiva has its roots in Belgium, where the handcrafting of coffee trees stems from a long tradition. With the victimisation of Godiva, company expands its market to conflicting countries. on that point are threesome major international markets for Godiva¡¯s ford point: I)         European food market: Godiva sell its harvest-tide to those European countries based on the several(predicate) culture and its related consumer requirement. The harvesting image and dissemination change is different according to the European springerer¡¯s predilection and consumption habit. II)         North Ameri spread abroad grocery store: Godiva chocolates are genuinely pop in the U.S.A. And the harvest-home selling is seasonal, especially in the festival and holiday. III)         Japan Market: Godiva chocolates represent a noteworthy and luxury image in Japanese market. Godiva company can generate high boodle in this market because of impairment level (4000bf per kilogram compared to 2000 bf in the United States and 1000 bf in Belgium). Strength & antiophthalmic factor; weakness: The strength of Godiva Company is obviously. drinking chocolate praline are popular as luxury food and the selling price is congeneric high, so Godiva can generate practically more earning and high profit margin than its competitors; Godiva product is famous for high whole tone chocolate praline and its chocolate product is accepted in trend (include ingredients & design of praline).

So when it was introduced to outside market, the customer rejoicing level is very high, especially in European countries! such(prenominal) as Italy, Spain and so on; The software of Godiva chocolates also grow a distinctive style & flavor---prewarapped or custom made, which add potential value for its product and attract customer purchase as gift; chthonian the cooperation with the Campbell¡¯s soup Corp, the Godiva company establish stable distribution channel to the foreign customer. The Godiva Company also has weakness. The company give long business relationship and create the luxury image for its chocolate product, which duplicate certainly same trait... If you want to get a full essay, station it on our website: BestEssayCheap.com

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