SUBJECT: Internet promotions within Renuzit's IMC

MEMORANDUM TO: Renuzit Senior Management FROM: --------------- DATE: 15 may 2004 SUBJECT: meshwork processional materials within Renuzits IMC Sales promotion has been defined as a direct shakement that offers an supererogatory jimmy or incentive for the product to the gross sales force, distri butor, or the last-ditch con perfumeer with the primary objective of creating an immediate boost in sales. Consumer orientated sales promotions include coupons, sampling, premiums, bonus-packs, charge-off, rebates, contests, sweepstakes, and event sponsorships. These promotions ar enjoin at the end-users who purchase goods or services and are knowing to tin them with an inducement to purchase the marketers brand. Many promotion techniques are soon available and new ones are constantly evolving. tralatitious forms of sales promotions can easily be used via the Internet also. In selecting a technique, a marketer must delve its suitability, compatibility with the brands objectiv es, and budget parameters. Renuzit has depended heavily on television and magazine ads, which has worked great. However, by adding the earnings as another great marketing tool, the vector sum could only grow. We could use banner publicize on cites nigh related, or even those not, which could increase the traffic to our site.

With banner publicizing our company will be able to reach everyplace 60 % of the Internet, create the banner ads cost efficiently, track incoming traffic statistics, and advertise to the entire network or depict to specific categories. Another tool would be coupons. These short-term pri ce incentives induce consumers to purchase a! product. They not only carry on the consumer money, but they are effective ways of introducing new products to the public, too. Thus, coupons commove runnel and conversion, retain current users, and serve as a exchange device. Allowing consumers to print or request coupons from our site would be an magnificent way to expand in this area. Sampling allows the... If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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